Your users are the core of our process. Who they are, what they are looking for and what they need are questions that we ask ourselves as we design.
We conduct competitor and market analysis to understand our clients' target audience, competitors, and industry trends. This research informs how we approach your interface and what your users will be more inclined to relate to.
Our team will receive your current experience and compare it to industry leading standards and design best practice to highlight areas of improvement and key focuses.
From success to negative pathways, our diagram focus on all use cases from start to finish. Consider it a 10,000ft view of your website or platform architecture.
Building upon user diagrams, the user interface structure defines flow, overall layout and taxonomy that creates an understandable blueprint for the interface design to follow.
Our creative has served some of the most leading enterprise companies in the world, from Clorox to Anthem and more, we give our clients exactly what they want. Not just good, but great design.
Lack of field states are the past. Our comprehensive UI kits and component libraries covers all needs, from color theory and grids, to breakpoints and assets.
From click states and hovers, to navigational animations and interactions, our prototypes provide a clear understanding of how a interface design will translate to a live environment.
We create prototype tests that allow to engage and understand users and their reasonings of why they arrived at certain points within the flow.
As soon as a testing protocol has been sent, we immediately receive feedback from users. From click rates, embedded questionnaires that are dependent upon specific actions, we make sure to gather input for us to verify design decision-making.
Within every testing protocol, we can identify percentage of users and specific click areas, heatmapping, and amount of time a user has spent on specific screens and much more.